Essential SEO Tips for Poker Affiliates
If you want to learn how to be a poker affiliate, you will need to start by optimizing your website for search engines. Poker enthusiasts need first to find your site on Google so that they can go through your content and click on affiliate links.
Here are some poker affiliate tips to help you improve the ranking of your website:
Use Google Keyword Tools
Keywords allow google to understand what your site is about. It is not always easy to tell what keywords people are using to find information about poker sites, especially since the words can change dramatically with the introduction of new ideas and tech terms. For example, live dealer poker games are relatively new in online casinos, and now more people are searching for information on these games.
To find out what keywords people are using to search for sites like yours, you can use Google Keyword Tools. It is important to note that Google and other search engines are now paying more attention to user experience, so don’t stuff your articles with keywords in the hope of a higher rank. You might end up achieving the opposite effect.
Position Your Keywords Correctly
The most important keywords should appear in your headings, subheadings and the first paragraphs. Generally, they should appear early in the articles. That way, search engines will have an easier time figuring out what your website is about.
Earn or Create Backlinks
Links give search engines a better idea of what your website is about. Also, if many websites are pointing back to your site, you will seem knowledgeable and authoritative on the game of poker. This will earn you a higher spot in the search engines.
A good way to get backlinks is to write for other websites in exchange for the links. You should also try to deliver value to your readers by posting useful and authoritative information. Other sites are likely to notice the quality of your posts, and they will naturally link back to you. It is important to use honest methods to earn backlinks since Google can punish you for getting the links fraudulently. For example, you should avoid all automated link building tools. Try to keep the links high-quality, natural and relevant.
Use Images and Other Non-Textual Elements
Images and other non-textual elements can improve the experience of your users. As a poker affiliate, your goal should be to get your readers to click your links as soon as possible. No one wants to spend hours reading through articles, especially since the internet is full of distractions. Non-textual elements are easier to scan, meaning your readers will get what you want to say faster. Images and graphs can also help you get more backlinks.
Make the Most of the Title and Meta-description
When a poker enthusiast finds your website on Google, they will first see the title and meta-description. These elements can significantly influence their decision on whether to click or to ignore your site. Although you need to include some keywords, it is essential to make these descriptions with the reader in mind.
Increase the Speed of Your Website
Most people will not wait more than a few seconds for your website to load, mainly because there are so many destructions on the internet. They are likely to leave your site fast. Also, a slower website negatively affects the user experience, and this will end up lowering the rank of your site on search engines. To increase the speed of your site, you can use methods such as browser caching and GZIP compression. Image compression tools will also help to improve the speed of your site significantly.
Running a poker affiliate website is not an easy job, and that is why we created this poker affiliate marketing guide. To make sure your site ranks highly in search engines, you should research the keywords your target readers are using. These keywords should be used responsibly and early in the articles. Also, try to improve the user experience by introducing images and graphs. If possible, build backlinks by writing for other related websites. This way, you will increase your authority in the subject of poker and will rank higher in search engines.